Privacy Policy

asdfmall, (short form as "we", or the "Company") respect the privacy rights of visitors to the Company’s website and mobile apps and of individuals who participate in, access or sign up to any of the Company's services (including but not limited to our business partners’ products or services), activities or online content (collectively referred to as "Services"). We endeavor to ensure that all our collection, transmission, storage and usage of personal data shall be carried out in compliance with the Personal Data (Privacy) Ordinance, Cap 486 of the laws of the Hong Kong Special Administrative Region ("PDPO"). The term "Personal Data" shall have the meaning ascribed to it by PDPO. If you provide personal information to us, it is deemed to agree to this privacy policy.

Purpose of Collection and Use of Personal Data
You need not supply any personal data in order to access the Company’s website or mobile app. When you participate in, access or sign up to any of the Services, personal data is collected from you to enable us to provide you with the Services. You may decline to provide us with the requested personal data, but in such case, we may not be able to provide the Services to you. By submitting your personal data, you consent to the use of that data as set out in this Privacy Policy.

The Company may use personal data collected from you (including but not limited to):
- Identifying you and any accounts you hold with us
- Enabling the provision of the Services to you
- Conducting identity verification and or credit checking
- Processing of payment instructions 
- Let this website/mobile app store your personal information so that you don’t need to re-enter relevant information every time you purchase a product or update a product
- Order processing, billing and fulfillment
- Direct marketing of the products and services of the Company’s business partners
- Designing services/products for you
- Conducting research, viewership survey, statistical analysis and behavioral analysis
- Customer profiling and analyzing your purchasing preferences
- Enabling you to participate in interactive features of our service, including identifying your friends or individuals, and sharing and communicating with them your shopping experience
- Making suggestions and recommendations to you and other users of our Services or goods and services that may interest you or them
- Customizing the Company’s website/mobile app and its content to your particular preferences
- Provisioning of customer services
- Handling your complaints and account enquiries
- Fraud prevention and detection
- Auditing
- Making such disclosures as required by applicable laws, rules and regulations
- Any other purposes directly related to the purpose for which the personal data were originally collected

Types of Personal Data Collected
The personal information collected by asdfmall may include (but not limited to):
- Your personal information and contact information such as your name, gender, date of birth, identity card number, telephone number, social media contact, email address, residential address, mailing address, and billing address;
- Your business information such as company name and business title;
- Your account details, including credit card account numbers, or user accounts;
- Your household income range, and personal interest;
- IP address, real-time geographic location data, browser settings, browsing records, and/or other Internet log information of your computer or mobile device
- The phone number and email address contained in your phone book, we will notify you when you accept our service. When you provide data to us, you confirm that you have obtained consent from the contact person in the phone book.

Confidentiality, Disclosure and Security of Personal Data
All personal data collected and held by the Company will be kept confidential, but where disclosure is necessary for the Company to comply with any statutory obligations or requirements, or for the Company to provide the Services to you or to carry out the original purpose, or a directly related purpose, for which the personal data were collected, those data may be provided to the following parties (whether within or outside Hong Kong):
- Competent court of law, law enforcement agencies, or other governmental or statutory authorities, institutions or organizations;
- Company’s associated companies, contractors, agents, sellers or suppliers of the goods/services, or other service operators, who are involved in the sale and marketing, administration or provision of the Services;
- Any other person under a duty of confidentiality to the Company including a member of its group of companies, IT consultants, data processors, auditors, accountants, or lawyers, which has undertaken to keep such information confidential; and
- Banks, financial institutions, credit card issuing companies or debt collection agencies.

Any questions, comments, suggestions or information other than personal data sent or posted to our website, or any part of the site by you will be considered as voluntarily provided to the Company on a non-confidential and non-proprietary basis. We reserve the right to use, reproduce, disclose, transmit, publish and/or post elsewhere such information freely, including passing it to any associated company for example, in connection with the development and marketing of services and to meet user needs. All reasonable efforts are made to ensure that any personal data held by the Company is stored in a secure and safe place. All personal data which we collect is kept confidential to the best of our ability. You will appreciate however, that we cannot guarantee the security of transmission. If you purchase products or services from us or our partners, your personal data will be sent to these partners and your personal data will be used, processed and retained in accordance with the partners' privacy policies. This is beyond our control. For details, please refer to their privacy policy. If necessary in operation, the company will transfer personal data to places outside the Hong Kong Special Administrative Region to achieve the purpose of collecting such data, or directly related to the purpose. Any related data transfer will comply with the regulations and restrictions. If you choose or provide user identification codes, passwords, or any other information as part of the security program, you must treat this information as confidential. You must not disclose it to any third party. If your mobile number is used for account login, you should ensure that when your mobile number is changed or returned to the mobile telecommunications operator, you can update it in time by logging in to your account in "Account Information". This is very important to ensure that your account information will not be accessed by third parties who may have obtained the right to use the mobile phone number you have returned. You are responsible for protecting your account in this specific way. We are not responsible for this. Unless there is a mandatory legal requirement for us to keep your personal data for a specified period, we will only retain your personal data for as long as is necessary to fulfill the purpose for which the personal data were originally collected. The Company intends to use the personal data collected from you in direct marketing and the Company requires your consent for that purpose. Your name, telephone number, email address, contact address, social media contact, products and service portfolio information, transaction pattern and behavior, browsing records, content viewing habits, and personal interest held by the Company may be used by the Company in direct marketing of the Services and the following classes of products or services offered by the Company’s business partners or the registered merchants of asdfmall, including mother and baby, beauty and health, electronics, fashion, food and beverage, household, lifestyle, sports, telecommunications, media and entertainment, which may be of interest to you. We may contact you by mail, telephone, social media, SMS, text/picture/video message, fax, email. If you prefer not to receive any direct marketing communications from us, you can opt out at any time by updating your preferences through your registered account or a unsubscribe link provided. Upon receipt of your request, we shall cease to so use your personal data without charge to you.

Usage of Cookies
A cookie is a small text file which is placed onto your computer (or other electronic device) when you access the Company’s website/mobile app. We use cookies on our website/mobile app to:
- Recognize you whenever you visit this website
- Obtain information about your preferences, viewing and browsing behavior, online movements and use of the Internet
- Keep track of the items stored in your shopping basket and take you through the checkout process
- Carry out research and statistical analysis to help improve our Services and to help us better understand our visitor and customer requirements and interests
- Target our marketing and advertising campaigns and those of our business partners and advertisers more effectively by providing interest-based advertisements that are personalized to your interests
- Make your online experience more efficient and enjoyable
- Enable tighter security

The information we obtain from our use of cookies may not contain your personal data. Although we may obtain information about your computer or other electronic device such as IP address, browser settings, browsing records, and/or other Internet log information, this may not be able to identity you personally. To the extent that non-personal data is combined with personal data, we treat the combined data as personal data for the purposes of this Privacy Policy. In certain circumstances, we may collect personal data about you, but only where you voluntarily provide it by completing an online form, or where you purchase goods from our website or use the Services. If you want to disallow the use of cookies, you can do so on your own web browser. If you disable cookies, you acknowledge that you may not be able to use some of the functionality of our website.

This Privacy Policy only applies to the Company’s website/mobile app. 

Our website may contain links to other sites and pages. By activating a link, such as for example by clicking on the banner of an advertiser, you leave our website and the Company does not exercise control over any personal data or any other information you give to any other entity after you have left our website. Access to and use of such other websites is at your own risk. If you have any query in relation to the Company’s privacy policy, you wish to access, or correct your personal data held by us, you might contact us. This privacy policy will be reviewed regularly and updated on the website without prior notice.